Aardman teams with Watermelon for gifting platform Aardman By Me

Aardman has launched a new print on demand product store that allows fans to customise a range of apparel, gifts, homewares and tech accessories.

Called Aardman By Me, the concept allows customers to personalise the product range with a name, slogan or design choice.

The initiative has been launched in partnership with the licensing experts, Watermelon, who will develop a line of products featuring the likes of Wallace & Gromit, Shaun the Sheep and Morph, with further character ranges in development for release later in year.

Rob Goodchild, head of licensing at Aardman, said: “The launch of Aardman By Me gives consumers access to a great collection of high-quality customisable products.

“The flexibility of the design process allows us to follow trends, test new design styles and make sure we can quickly react to fans’ requests.”

Jonathan Sieff, MD Watermelon, added: “We are delighted to be partnering with Aardman and adding this hot house of British Creative talent to our portfolio of By Me customisation and personalisation sites.

“We know Aardman fans of all ages will love having the opportunity to create their own bespoke products either for themselves or gifts for others.”

Aardman By Me launches across Europe, the Middle East and Africa from January 3rd 2017. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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