The firm plans to expand the Dr J brand into the luxury, travel and corporate sponsorships arenas.

ABG to develop licensing push for basketball legend Julius ‘Dr. J’ Erving

Authentic Brands Group has signed a strategic partnership with basketball legend Julius “Dr. J” Erving to own and manage his IP.

ABG will collaborate with Erving on the development and global expansion of the Dr. J brand, aiming to ‘continue his legacy in consumer brands’, with plans to enter the luxury, travel and corporate sponsorships arenas.

“We are honored to welcome such a distinguished and esteemed figure in basketball to the ABG family,” said Jamie Salter, chairman and chief executive officer of ABG.

“Dr. J is a living legend whose legacy goes well beyond the game and we see a real opportunity to build this brand for multiple generations.”

Erving added: “I am thrilled to join the ABG team to preserve my legacy and grow my brand.

"I consider it a personal mission to use my influence to make a difference in people’s lives and look forward to working with the team to find new and innovative ways to reach my fans and engage with new audiences.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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