Acamar Films continues Bing’s Italian adventure with Prénatal partnership for kids’ clothing

Italy’s leading mother, baby and children’s retailer, Prénatal has detailed the launch of an exclusive new clothing range inspired by the popular pre-school series, Bing. The launch marks the latest brand extension signing for Acamar Films across the region.

Brokered by Acamar’s Italian licensing agency, Maurizio Distefano Licensing in partnership with Sicem International, the partnership sees the launch of an extensive line of clothing aimed at children aged nine months to five years old. It includes Bing socks, pyjamas, t-shirts, tracksuits, hoodies, and more.

Bing has seen tremendous success in Italy since its launch in 2018. Currently rated number one on the Rai YoYo Raiplay app, young children across the country have embraced the programme that celebrates the joyful and messy realities of pre-school life. Audiences in Italy are enjoying new episodes of Bing on Rai Yoyo, which started this month.

Bing episodes (along with many educational games and activities) are also available to watch through the recently launched Bing app, ‘Bing: Guarda, Gioca, Impara’, and on the official Italian YouTube channel, which generates an average of 30 million views every month.

Bing will continue to be available on TIMVision’s on-demand platform (which is currently producing the first Bing version with sign language) and on DeA Junior where it is the #1 show on-air. Bing is also now available to watch on Amazon Prime Video Italy. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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