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Acamar Films bolsters team as 2019 rings of success for Bing

While Acamar Films enjoyed quite the successful past 12 months in the public space, with the launch of its new app Bing: Watch, Play, Learn, and the debut of Bing’s Christmas in 106 cinemas across the world, for the UK independent studio, things were just as eventful behind the scenes.
The company has added to its growing stable, welcoming new senior members to the product development and marketing teams.

Paul Keech joined Acamar Films as director of product development. A respected consumer product professional with over 20 years’ experience he has a proven track record of project delivery in global design direction, creative management, style guide creation and product development.

Prior to joining Acamar Films, he was VP of creative services at both DHX Media and HIT Entertainment and director of European Product Development at 20th Century Fox.

Meanwhile, Charlotte Hill has taken on the newly created role of marketing director, leading on Bing’s global marketing and communications strategies. Hill brings with her over 15 years’ experience across content and licensing.

She was previously global brand director at DHX Media and has worked at FremantleMedia Kids & Family, 4Kids Entertainment and Disney amongst other places.

Finally, Ruedilyn Schwegler joined Acamar Films as head of marketing from Warner Bros. where she was key to the global branding, marketing and communications of Harry Potter and the newly created umbrella brand, the Wizarding World.

Schwegler has 11 years’ experience in entertainment marketing and has worked at UKTV, BSkyB and Channel Nine Australia.

Sandra Vauthier-Cellier, chief commercial officer, said: “We are delighted to be welcoming a wealth of experience to Acamar Films to strengthen our senior management team. We are driving forward international expansion in 2020 and are committed to bringing Bing into more homes and hearts.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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