Acamar Films’ hit pre-school series, Bing, is continuing to gather momentum in the Benelux region, having seen significant success across its master toy range from Spectron and totaling 18 active licensees now on board for the territory.

Bing is fast being established as a top pre-school property across the region, with new products and continued expansion in the digital space.

The Dutch cosmetics company, Caresse BV is the latest partner to join Bing’s best-in-class licensees for the region, set to produce a range of health and beauty products. The new deal follows recent renewals with Vadobag (bags, cases and umbrellas), Aymax (bedding) and Veldkamp (meet & greet).

TM Essentials has also widened its Bing portfolio to offer bath accessories and kids room furniture. Meanwhile, master toy partner Spectron is expanding its range and is launching hero lines Bing’s Squeaking Talkie Taxi, Bedtime Bing with Owly and Train & Mini House Playsets for spring/summer 2021. Spectron has seen booming sales to date, with Bing stocked in all major toy retailers in the Netherlands and Belgium.  

Bing is broadcast in the Netherlands on NPO Zappelin where it is a top show among its age group. In Belgium, Ketnet launched the new series dubbed in Flemish in January this year, attracting a flood of Bingsters, with Bing achieving a majority audience share in its timeslot.

Laura Clarke, head of EMEA licensing and merchandising, Acamar Films, said: “We are delighted that Bing moves and delights an ever-growing number of fans in the Benelux region. Bing has been warmly embraced by audiences and retailers alike and we are working hard to continue its growth, especially looking forward to the brand new Bing live show coming this Autumn. We also have more very exciting news in the months ahead – watch this space.”