Acamar Films eyes further digital and international growth for Bing with new chief content officer

Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series Bing, has appointed Jodie Morris to the newly created role of chief content and audiences officer with immediate effect.

Morris joined Acamar two years ago and has been instrumental in leading the organisation’s successful development and implementation of a global strategy across a range of digital platforms and content formats. Reporting to Mikael Shields, Acamar’s CEO and producer and series voice director of Bing, Morris will take on an expanded leadership role within the company, overseeing the future strategy, planning and operation of the global distribution of Bing content.

She will also be responsible for driving audience growth across all platforms.

Under Morris’ leadership, Bing has already achieved substantial digital audience growth. The last 12 months in particular have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels and over 750,000 downloads of Acamar’s proprietary Bing: Watch, Play, Learn app – an on-demand and games offering, launched in September 2019 and currently available in the UK, Italy and Poland.

With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience – with a focus on broadening its Bing content offering, building a series of strategic platform-partnerships and expanding Bing’s geographic reach.

Bing continues to deliver outstanding performances across global linear and on-demand platforms, with the BBC having confirmed over 66 million iPlayer requests for Bing within just three months in 2020. A new series of Bing is currently enjoying high ratings as it launches internationally.

As chief content and audiences officer, Morris will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (chief commercial officer), Julie Fitzjohn (chief operations officer) as well as the broader Acamar leadership team to build on the organisation’s remarkable success.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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