Acamar Films has launched its first e-commerce store its multi award-winning pre-school series, Bing, in a keen move to fortify the company’s direct to consumer relationships.

Developed in partnership with Event Merchandising, a specialist in managing and building licensed e-commerce stores, the new online retail hub is a one-stop-shop for all things Bing and is initially launching in the UK.

The Bing Store range includes new and exclusive personalised product across apparel, gifts and homeware categories, alongside a selection of toys, books, dress up, clothing and party accessories from existing licensing partners. Seasonal lines will be added to the store to delight returning visitors.

Acamar Films has recognised both the importance and value of effective e-commerce, particularly following this year’s unprecedented events, and has focused on digital development to meet the significant appetite for Bing.

Louise Simmonds, head of UK licensing and merchandising at Acamar Films, said: “It is hugely exciting to see The Bing Store launch in the UK where grown-ups and Bingsters can find Bing product all in one place. The development and launch of our new e-commerce site demonstrates our deep commitment to digital growth and the importance of having a direct dialogue with our audience.”

Acamar Films strategically launched The Bing Store ahead of Christmas to leverage the peak trading period. According to the firm, early results have been impressive with thousands of fans visiting the store in the opening week, demonstrating that this timely release is the perfect way for Bingsters to celebrate this festive season with Team Bing.