Pre-school series, Bing, has secured two new partners with the help of Acamar Films and licensing agent CAA-GBG.
Redan Publishing and Jolly Roger Amusement Rides will join a roster of firms already on board to represent Bing, which includes Fisher-Price for toys, HarperCollins for publishing, StudioCanal for home entertainment and more.
Following the new deal, Jolly Roger will create a Bing and Talkie Taxi coin operated ride, while Redan will include Bing in its multi-character magazine Fun to Learn in the UK.
“It’s a very exciting time for Acamar Films – we have great companies on board for consumer products and we are looking forward to growing Bing’s presence even more in partnership with Jolly Roger and Redan Publishing,” said Laura Clarke, senior licensing manager at Acamar Films.
“These deals enable us to take Bing and his beloved friends into new areas, giving Bingsters new ways of interacting with their favourite show.”