Acamar Films grows live events for Bing with new Trend Media partnership for the Netherlands

Acamar Films has teamed up with leading Dutch theatre production company Trend Media to bring its hit pre-school series Bing to life on stage across the Netherlands and Belgium for the first time. The partnership is the latest move in Acamar’s ongoing plans to expand its international live events footprint.

The four-year deal will see a new live theatre show launch in autumn 2021. The first season will run through to spring 2022, with two further seasons to follow. Co-produced by Acamar Films and Trend Media, the hour-long, interactive musical adventure is designed to appeal to children aged two to five, immersing them in the world of Bing.

Specialists in TV and theatre productions for children, Utrecht-based Trend Media has a track record of delivering successful shows in the Benelux region, including the creation of its own leading children’s programme, Ernst Bobbie en de Rest.

Meanwhile, Emmy Award-winning Bing has seen extraordinary success since its launch in the UK in 2014. Its stories of everyday pre-school dramas have struck a chord with young children and grown-ups across the globe, acquiring a growing fanbase of Bingsters in 130 territories worldwide.

Kirsty Southgate, director promotions and partnerships at Acamar Films, said: “Bing is going from strength to strength in the Netherlands and Belgium, both in consumer products and in building an established loyal audience, so it’s the perfect time to deepen viewers’ engagement through an enthralling live experience.

“We are delighted to team up with Trend Media, who are real experts in designing joyful performances for children, and look forward to creating something truly special for Bingsters and their families to enjoy.”

Erik van Trommel, CEO of Trend Media, added: “We have long been a fan of Bing and we saw very good opportunities for a Bing theatre show in the Netherlands and Belgium. In recent months we have had many conversations with Acamar Films about how a collaboration and a theatre tour would look in these two countries.

“We are very happy with the result and it is wonderful that both companies share a love for children’s entertainment. We look forward to working with Acamar Films to produce a successful theatre tour in the Netherlands and Belgium.”

In Benelux, Bing is a rating hit on Dutch and Flemish linear channels Zappelin and Ketnet. Bing’s Dutch YouTube channel has amassed more than 143 million channel views and 20 million-plus watch time hours since its launch in October 2018.

Confirmed dates and venues for the new live Bing show across the Netherlands and Belgium will be announced later in the year

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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