Independent British studio Acamar Films has named El Ocho as its licensing and merchandising agent for its award-winning pre-school property, Bing.
El Ocho will be responsible for growing the property’s licensing activity across Spain and Portugal as the series prepares to air on Clan TVE in Spain this year.
The hit show that follows the adventures of Bing, Flop and a cast of animal friends is currently airing on Portugal’s Canal Panda as well as across key territories including the UK, France, Germany, Benelux, Israel, Australia and New Zealand.
The first Bing products are scheduled to launch across both Spain and Portugal in the second half of 2017, where El Ocho expects the property to be ‘a great success.’
“We are so happy to represent Bing in the Spanish and Portuguese territories,” said Eva Rubira and Pilar Fernandez, co-founders of El Ocho.
“The series will air on Clan during the last quarter of this year and we are preparing a licensing programme where the first products launch in the second half of 2017.
“We are sure that Bing will be a great success, the brand has all the needed ingredients for the Iberian market.”
Bing already enjoys a robust licensing programme in the UK, made up of 18 partners as well as global partners Fisher Price and HarperCollins. New additions across key categories will be announced soon.
“Bing has enjoyed great success to date and El Ocho is ideally placed to capitalise on the momentum which the property has gained,” said Laura Clarke, licensing manager at Acamar Films, added.
“We look forward to developing exciting licensing plans for Spain and Portugal.”