Acamar Films teams up with ELC Europe and Mediogen for Bing

Amacar Films has appointed two new licensors to represent its children’s series Bing, the firm has announced.

ELC Europe will lead the licensing programme in Poland, while Mediogen will manage all licensing in Israel.

ELC Europe and Mediogen join Acamar Films’ global roster of licensing agents including: Merchantwise (Australia); TLC (UK, Germany, France and the US); El Ocho (Spain and Portugal) and CLM (South Africa). 

“We are excited to be working with Acamar Films to represent Bing – a truly remarkable series," commented Elena Segal, licensing director of Mediogen. "We look forward to launching new creative product ranges across all target categories, and increasing the retail presence for the lovable characters in Israel.”

“We’re thrilled to be representing Bing in Poland. We’re busy preparing an exciting licensing program which we’re looking forward to rolling out soon. We know Bing will be a great success in the territory – the series has all the ingredients needed to make it a hit in the Polish market,” added Hakan Durdag, CEO of ELC Europe.

A ratings hit on CBeebies in the UK and a top rated pre-school show on BBC iPlayer, Bing is the number 4 pre-school TV publishing property and the number 3 pre-school DVD property, with more than 425,000 DVDs sold to date.

“We are immensely proud of the series and with everyone’s experience and shared passion for Bing, and we look forward to developing exciting licensing plans for Poland and Israel,” added Laura Clarke, senior licensing manager at Acamar Films.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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