Acclaimed British artist Charlotte Posner turns to lifestyle licensing with WildBrain CPLG

The acclaimed British contemporary artist, Charlotte Posner, the mind behind Pop Dolls, a work that sent social media into a frenzy in 2015, has appointed WildBrain CPLG as the European Licensing agent for her move into lifestyle licensing.

Under its lifestyle division, WildBrain CPLG will assemble a design-led consumer products programme inspired by Posner’s vibrant artwork with an initial focus on the UK market. The firm will target categories such as beauty, stationery, homewares and soft furnishing, fashion and accessories, luxury ceramics, and gifting.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Charlotte’s work is captivating and original, both accessible and uniquely creative, and we are excited to collaborate with her to develop innovative and design-led product ranges.

“The licensing programme will sit closely alongside Charlotte’s art, offering fans of her work another chance to own a little piece of Posner magic.”

Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s The Culture Show. A social media frenzy then erupted when she first introduced her ‘Pop Dolls’ series to the public in 2015. Coca-Cola, Walls, Kellogg’s and Cadbury’s all complimented the works, and one piece later became the creative for Magnum’s UK social media platforms.

Posner said: “I am excited to be working with WildBrain CPLG to expand my brand. We are at an exciting stage of development and it is a great opportunity to share our creativity with more companies.”

In the face of severe dyslexia, Posner’s undaunted creative approach shows extraordinary versatility. She has now collaborated and worked with some of the world’s leading luxury brands and retailers including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week, and Japanese cosmetics brand Shiseido.

Inspired by people, places and popular culture from all over the world, Posner’s signature art style is distinguishable by its expression of shape and form, colour and confidence. She uses her art to transcend the invisible barriers that divide people and evoke emotion. Although working in a variety of media, it is traditional dip-pen and ink with acrylic and watercolour that she has become most noted for.

With an international following and requests for commissioned works by both private collectors and corporations, Posner holds art shows twice a year to showcase her latest pieces. She believes artwork should be accessible, so releases a series of limited edition signed prints of 50-100 for Spring/Summer and Autumn/Winter.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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