Rally Round the Flag male toiletry range picks up Best Licensed Product.

ACE awards Imperial War Museum line for M&S

Imperial War Museum has been honoured by the Association of Cultural Enterprises.

The museum picked up Best Licensed Product for its Rally Round the Flag male toiletry range – which is by SLG exclusively for Marks & Spencer – at the ACE Best Product Awards in Birmingham.

The collection – which includes a wash bag, soap, shower gel, shampoo and shave balm – was the best selling male toiletry range in M&S last Christmas.

"We are delighted with this award," said Elizabeth Bowers, head of publishing and brand licensing at IWM. "It is a great tribute to the team at IWM who have done so much to promote the brand and collections, to the creativity of SLG and to Marks & Spencer who supported the range.

"We are now putting the finishing touches to our licensing programm for the Centenary of the First World War in 2014 and there will be many more exciting products to come."

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