Kanye West and Adidas are set to expand their collaboration even further with the launch of Adidas + KANYE WEST.
The Yeezy brand will span a new line of apparel, footwear and accessories for both men and women.
The deal will also see the creation of a new business unit inside of Adidias, which will be responsible for working alongside the singer to develop a new clothing line.
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honoured to build on this partnership, and eagerly look forward to defining the future together,” said Eric Liedtke, CMO of Adidas.
“With Adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what Adidas has always been about, empowering creators to create the new.”
The company and West first cemented their partnership two years ago, with the Yeezy for Adidas Orginals range.
West added: “These past two years Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”