Adidas and Kanye West set to expand Yeezy apparel line

Kanye West and Adidas are set to expand their collaboration even further with the launch of Adidas + KANYE WEST.

The Yeezy brand will span a new line of apparel, footwear and accessories for both men and women.

The deal will also see the creation of a new business unit inside of Adidias, which will be responsible for working alongside the singer to develop a new clothing line.

“Kanye is a true creator who has the ability to see things others don’t. We are excited and honoured to build on this partnership, and eagerly look forward to defining the future together,” said Eric Liedtke, CMO of Adidas.

“With Adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what Adidas has always been about, empowering creators to create the new.”

The company and West first cemented their partnership two years ago, with the Yeezy for Adidas Orginals range.

West added: “These past two years Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Luxury fashion firm MadaLuxe launches new licensing division in latest business expansion

The North American luxury fashion distributor, MadaLuxe Group, has launched a new licensing division with …