Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand.

The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking and design with Adidas Originals’ street culture inspiration. The portfolio of watches will also draw attention to the brand’s focus on sustainability.

“We could not be more excited to welcome Adidas into our portfolio of brands,” said Tobias Reiss-Schmidt, president and CEO of Timex Group.

“There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”

The range will be sold across Adidas owned stores, affiliates and e-commerce, and through Timex Group’s global distribution network.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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