The new collection, called StellaSport will launch this month and blends street style with athletic functionality.

Adidas expands Stella McCartney partnership with new sportswear

Adidas is continuing its partnership with fashion designer Stella McCartney with the launch of a new sportswear range.

Called StellaSport, the new line is aimed at a younger audience and is scheduled to hit retailers from January 15th this year.

The range will feature new apparel, footwear and accessories such as caps, gym socks and backpacks, all combining a street wear aesthetic with athletic functionality.

“The Adidas StellaSport girl is young, current and vibrant, looking to make a statement and stand out,” said McCartney, creative director, Adidas StellaSport.

“We wanted to bring that to life within the collection and fuse performance with style to create performance pop.”

The new StellaSport collections will now run alongside the existing Adidas by Stella McCartney range that celebrates its 10th anniversary this year.

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