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Adidas Originals details Dragon Ball Z footwear range with Toei Animation

Adidas Originals has launched a collaborative project with Toei Animation and its hit anime series, Dragon Ball Z to launch a new range of themed footwear.

The new partnership will see three of the most iconic battles between heroes and villains throughout the anime re-imagined in Adidas sneaker form. It will feature seven silhouettes from the Adidas Originals rosters, chosen to represent the characteristics of each hero and villain.

Kicking off with the battle between Dragon Ball Z’s two most recognisable faces, Son Goku and Frieza, the project begins with the ZX 500 RM and Yung-1 respectively. It will then move on to Son Gohan and Cell who are depicted in sneaker form as Deerupt and Prophere.

Representing the final battle in the project, the Ultra Tech and Kamanda silhouettes are made up in the image of Vegesta and Majin Buu. The collaboration will be finished with the appearance of Shenron the Dragon, which is reimagined as the EQT Support Mid ADV PK.

Each release will drop monthly from September to December.

“Adidas is an exceptional partner and it’s been a delight working with its creative team to bring this exciting collaboration to life,” said Masayuki Endo, president of Toei Animation.

“Its artistic vision adds a new chapter to the ongoing story of Dragon Ball’s merchandising success and we can’t wait for fans to discover what’s been created.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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