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Adidas unites with Peloton for apparel capsule celebrating the digital fitness community

Adidas has unveiled its latest apparel capsule with ongoing international partner Peloton, designed to celebrate the global fitness community.

The collection has been made in part with recycled materials and is crafted with signature adidas performance technology that supports workouts across fitness disciplines, from cycling, to running, strength, yoga and more.

In a nod to the digital connection found through the Peloton fitness platform, the performance pieces take cues from Peloton graphics and icons, including dot textures with arrows evoking movement and progress.

Alongside the performance garments, the drop offers lifestyle apparel for pre- and post-workout activities, crafted with comfort in mind.

The activewear is available in inclusive sizing as well as offering a range of men’s, women’s, and all-gender pieces.

“As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must,” says Aimee Arana, General Manager, Global Training at adidas. “This was the inspiration for this new adidas x Peloton collection – featuring digitised graphics that celebrate the digital connection between the community and their favourite Peloton instructors. And just because the athletes are working out at home, the capsule still needs to deliver on style and making them look and feel great.

“With the key performance pieces, we have integrated signature adidas technology such as Heat.rdy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish their workout strong.”

The adidas x Peloton capsule includes tanks, tights, shorts, tees, crewnecks, sports bras, jackets and joggers, available from US$35-$90. The collection can be shopped at adidas.com, apparel.onepeloton.com and select adidas stores throughout the US, Canada, the UK and Germany.

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