Allsorts Licensing has signed Blue Sky Designs to develop a line of stationery, bags and gifts for its popular property, Hamsta World.
The new partnership will kick off Hamsta’s consumer products campaign in the UK ahead of the brand’s launch at Spring Fair next year.
Hamsta World has shot to recent success with a series of shorts on YouTube.
Blue Sky’s managing director, Stuart Browning, said: “Blue Sky is really delighted to have signed up with Happy Ink for its wonderful Hamsta brand across stationery, bags, novelty lighting and gifts.
“We are now going to the pub to start our intense product development process. The brand will be launched at Spring Fair 2018 and we hope and expect to take the UK by storm with this cheeky and comical brand.
“Check out Hamsta World on YouTube to see just why we are so excited.”
Saskia Keiser, creative director and owner of the brand, added: “We are very excited to kick off the UK territory with Blue Sky.
“Its innovative attitude and keen eye for the market developments are a great match for the Hamsta brand. We look forward to exploring new possibilities and creating lots of smiles together.”