Home / Entertainment / Alpha Group UK extends master toy range for Super Wings as season four comes in to land

Alpha Group UK extends master toy range for Super Wings as season four comes in to land

Alpha Group UK has detailed the launch of Season Four of its hit pre-school animation Super Wings, as well as an extended master toy range that will see new products introduced this autumn/winter.

Season Four introduces a new Super-Charge theme which sees the Super Wings characters physically transform into stronger, faster, amplified versions of themselves. Key characters Jett, Paul, Dizzy and Astra set off on new adventures, joined by new characters and storylines.

The series adds 40 new 11-minute episodes including 2 x 20 minute specials to the extensive Super Wings content slate. With core themes of teamwork, cultural diversity and problem solving remaining integral to the series, the content continues on its mission to engage and educate young audiences.

Alpha Group’s dual broadcasting partnerships will continue in UK, with Cartoonito airing the new Super Wings Series in March and Tiny Pop launching on free to air later this year.

In addition to the new series, Alpha Group UK will be bolstering their extensive master toy range with the introduction of new products for AW20.

The popular Transform a Bots will offer a host of new designs along with a new impulse price point. The popular Transforming Vehicles range will be enhanced with new ‘super-charged’ themes from the show along with the introduction of new characters into the collection.

Air Base HQ is the key play-set for AW which features heavily in the new series. The range will be supported through heavyweight TV and digital campaigns, PR and consumer promotions.

Antoine Erligmann of Alpha Group, said: “We are thrilled to continue our partnerships with Cartoonito and Tiny Pop to launch Super Wings Season Four content in the UK. The Super Wings Series continues to perform strongly within the competitive pre-school programming space.

“Pre-schoolers are sure to love the new series with its exciting new theme, characters, storyline and corresponding toy ranges available throughout AW.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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