Alvin and the Chipmunks makes move for Italian food and snack market

Popular children’s show Alvin and the Chipmunks is making its move into the food aisle thanks to a new partnership with the Italian packaged cooked meats and snacks specialist, Citterio.

The new deal will see the hit property launch its its own branded range of UnDueTris snacks in supermarkets and hypermarkets across Italy.

UnDueTris offers a range of snacks in two flavours: salame and ham, each accompanied by fragrant breadsticks and apple puree made for eating on the go.

Each themed pack will feature sketches of Alvin and his troupe of friends in a fun colouring activity.

Alvin and the Chipmunks, created by Janice Karman is a popular animated series, with a total of 101 epsiodes available on pay-TV and free channels. 

MD Licensing manages all the licensing rights for Alvin and the Chipmunks for the Italian market, where a large range of licenses are currently in development including back to school, personal care, publishing, toys, apparel and food. 

Maurizio Distefano, president, MD Licensing, said: “I’m very proud of this licensing agreement signed with Citterio, a name synonymous with product quality, tradition and innovation for 150 years.

"This new collaboration with Alvin and the Chipmunks combines a very popular children’s brand with fun and healthy snacks to produce a tasty and entertaining treat families will love.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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