American Freshman heads to Thorpe Park for Battle of the DJs

Campus clothing brand American Freshman is heading to Thorpe Park this summer to stage a Battle of the DJs event with DJ Yoda.

The Battle will be just part of American Freshman’s 2015 Big Yellow Bus Tour – run in conjunction with IMG – stopping at Thorpe Park between July 11th and August 25th.

During the course of the bus’ stay at the resort, a number of music artists will perform on its rooftop stage, which will also host the Battle of the DJs, judged by Freshman’s Fraternity collaborator and Mixmag’s DJ Yoda on Saturday July 11th.

Located at Stealth Plaza at Thorpe Park, the mini-festival will also feature a pop-up retail store enabling visitors to purchase the latest American Freshman products, including clothing, hats, sunglasses and new American Freshman fragrance.

“The concept of the Big Yellow Bus is the embodiment of the American Freshman brand in physical form,” said Matthew Primack, vice president of licensing at IMG.

“Freshman is adventurous, active and fun so it makes sense that the Bus should visit Thorpe Park resort and share summer holiday experiences with park visitors.”

Finalists in the Battle of the DJs will be fighting it out for the opportunity to support DJ Yoda on stage later this summer, with the winner receiving a host of American Freshman products.

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