American Greetings Entertainment is celebrating National Care Bears #ShareYourCare Day this Friday.
A celebration of the iconic toy brand and its generational appeal, fans are being encouraged to participate in a month-long campaign by completing one selfless, caring act for every day of September.
‘The #ShareYourCare movement is all about acts of kindness, big and small,’ read a statement from AGE.
The Care Bears have championed the importance of caring for others over the course of its 35-year history.
To commemorate the day, Car Bears have joined 13-year-old Jessica Carscadden of the We Care Bears Project for a special donation of 500 Care Bears plush toys to hundreds of less fortunate children.
In addition, the Festival of Children Foundation has partnered with Care Bears and We Care Bears Project to invite shoppers to visit the South Coast Plaza September 10 and 11 to join the #ShareYourCare movement by donating a new plush item during the plush donation drive for We Care Bears Project on-site near the Carousel Court.