Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe

Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new global licensing announcements, spearheaded by the appointment of Tycoon Enterprises as its licensing agent across Latin America.

Among Us took the world by storm when it hit half a billion unique monthly players last November, rocketing the multi-player mobile game to the top spot of the download charts and securing the title two awards – Best Multi-Player and Best Mobile Game – at the 2020 Game Awards.

Combining social gameplay with horror-humour, the game recently launched on Nintendo Switch and is set to bow on Xbox this year.

The new deal grants Tycoon wide merchandising and promotional rights as it looks to secure partners across the Latin American market.

“Fans of the game have shown us, through the engagement with the IP, that they are excited for us to take the crewmates to new worlds, and to grow our brand into other mediums beyond gaming,” said Rowan Rowden, co-founder of Dual Wield Studio

“And it is all about them.”

Outside of the US, the Mexican and Brazilian markets have amassed the largest player bases, ranking number one and two on Facebook, followed by Colombia, Argentina, and Peru. Views and likes on TikTok and Twitch proliferate across the region.

“This is probably one of the most anticipated and sought-after branded programs ever, and the level of interest shown by the licensee and Retail community in Among Us is incredibly high,” said Dalia Benbassat, head of corporate relations at Tycoon.

“This kind of excitement comes like a breath of fresh air for the entire industry and reminds us of the important role that brands play in the path to recovery. We are delighted to be part of the Among Us Crew and look forward to the launch of our first lines of merchandise.”

Meanwhile, in Europe, Innersloth has tapped SkyBrands to develop a portfolio of products across apparel and home textiles based on the Among Us IP. The partnership will witness the launch of the gaming brand into the fashion and textile market across Europe.

‘The demand for official quality products with Among Us is huge and in close collaboration with the team behind Among Us, SkyBrands can now develop and deliver products with apparel and home textiles,’ read a statement from the company.

‘If you’re ready to hear more about the great possibilities for your shop or brand, then do not hesitate to contact SkyBrands.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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