Andersen Press readies for a bumper Elmer Day celebration

Elmer Day is back on 28 May with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book, Elmer and the Bedtime Story, by the late, great David McKee. Rounding off the celebrations is the first Elmer title available on Yoto, the interactive kids’ audio platform.

Elmer Day is Andersen Press‘s annual celebration of David McKee’s iconic patchwork elephant, encouraging bookshops, libraries, schools, nurseries and families at home to celebrate Elmer’s message of friendship, inclusivity and embracing everyone’s colours.

A free activity pack, which has already had over 1,500 downloads in the run-up to the day itself, is available here. The pack is a selection of activity sheets and ideas for games, lessons and story times featuring Elmer, with new resources from charity partners The Sleep Charity, with sleep hints and tips based on the latest Elmer book Elmer and the Bedtime Story, activities from LGBT+ charity Just Like Us extending Elmer Pride activity from 2021, and resources from anti-bullying charity partner Kidscape.

In-person events are also back following their temporary suspension during the COVID-19 pandemic, with Elmer costume appearances and story times in Waterstones stores in Kensington, Altrincham, Manchester Deansgate and the Arndale Centre.

Chessington World of Adventures will celebrate Elmer’s Flying Jumbos ride with its special Mardi Grrra! event from 27 May, which will see Elmer and his own ‘Kolour Krewe’ take centre stage in the park with songs, dance and character meet-and-greets. For more information on the event, click here.

In the licensing space, kids’ audio platform Yoto has launched its first-ever Elmer title. The Elmer Collection will be made available for use with the award-winning Yoto Player and new Yoto Mini.

In addition, Dennicci has launched new babywear ranges with Matalan and Tu at Sainsbury’s, and Robert Frederick has launched Elmer storage boxes with The Works. Plush and toy licensee Rainbow Designs and greetings card licensee Danilo are hosting social media competitions.

Elmer Day is on 28 May 2022. To download a FREE activity pack, click on the link here: https://www.elmer.co.uk/elmer-day/

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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