Anderson Entertainment launches first official Gerry Anderson Day as consumer demand drives further growth

Anderson Entertainment, the production company founded by the creator of the original Thunderbirds, Gerry Anderson, has detail the first International Gerry Anderson Day to take place on April 14th – marking the birthday of the man behind other hits including Space: 1999 and Captain Scarlet.

Celebrating the life and works of the producer, Gerry Anderson Day will feature special events, live streams, unique new content from Anderson Entertainment, limited edition products, and a special YouTube programme.

There will also be special guest appearances from a number of celebrity fans.

Supporting these plans is the redesigned corporate website anderson-entertainment.co.uk, which launched in mid-January, while the event wouldn’t be an event without its own hashtag – #GerryAndersonDay

The launch of the event coincides with what is shaping up to be ‘one of the biggest years ever’ for the company that has recently secured broadcast deals with a slate of TV and streaming services to run series from its library of classics, while Thunderbirds, Fireball XL5, Stingray, and the 2005 reinvention of Captain Scarlet continue to enjoy strong sales on DVD and Blu-Ray.

Meanwhile, consumer demand is also driving merchandising growth. An expanded direct-to-consumer and retail merchandising offering on the popular online Gerry Anderson Store will see a large number of major launches during the first half of the year. The site is already on course to more than double its year-on-year sales in 2021.

New series are on the way too, overseen by Gerry’s son Jamie, himself a celebrated writer and producer and MD of Anderson Entertainment, including the new sci-fi drama Firestorm and a reboot of ’80s hit Terrahawks. The second series of the popular audio drama hit First Action Bureau – developed and produced during the spring lockdown – will also arrive this year. Series one has just been released on CD. 

Jamie Anderson said: “Gerry Anderson’s work has been popular for decades and is still gaining new fans. His creations are today a multi-platform phenomenon that is inspiring an expanding product line and the continuing planning and development of new content.

“With interest high – and growing – across multiple generations of consumers and viewers, we expect strong engagement from both fans and media in the first-ever Gerry Anderson Day.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Entertainment One’s PJ Masks to make season six return with global launch on Disney Junior

Hasbro’s global entertainment studio, Entertainment One will see its popular preschool series, PJ Masks return …