Maurizo Distefano Licensing has been appointed as the licensing agent in Italy for Angry Birds.
The first time an Angry Birds agent has been appointed for Italy, this is one of a number of new regional appointments as Rovio reboots the franchise in preparation for the arrival of a brand new 3D computer animated Angry Birds film.
Maurizio Distefano Licensing is working on a wide range of areas for licensing in the Italian market, including toys, games, confectionery, giftware, house ware, accessories, apparel, plush, back-to-school, stationery, backpacks, dress-up and many others.
Magdalena Biernat-Heikkinen, Rovio Entertainment’s licensing director, EMEA, commented: “With the arrival of a major new film next year and a growing interest in Angry Birds merchandise, now is the perfect time to build a licensing campaign working alongside the most respected agencies in each of the major markets. Maurizio Distefano Licensing, with its deep understanding of the Italian market and experience of working with many major international brands, is an ideal partner to launch this new phase of Angry Birds brand evolution in Italy.”
Maurizio Distefano, founder and director of MD Licensing, added: “I am confident that the strength of the Angry Birds brand and our own experience and understanding of the Italian market will together build a successful licensing programme for both the Angry Birds brand and the Angry Birds movie in the coming months. I’m thrilled to be asked by Rovio to take on this phenomenal brand for the Italian market.”