Angry Birds – the stars of cinema, games, toys, and more, is taking flight over the next few months, with a personalised 737 thanks to a partnership with the leisure airline, Neos.
This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which was launched last winter. The two had already enjoyed an exclusive collaboration focused on Italian travel and travellers.
Neos will now be the first Italian airline to have personalised Angry Birds livery, a riot of colours and fun character images inspired by forthcoming film The Angry Birds Movie 2. For the next few months, travellers will be welcomed on the runway by the brand’s stars, who will be greeting passengers – from the side of the plane.
“Neos is continuously working to innovate,” said Aldo Sarnataro, CEO of Neos, “as evidenced by our young, cutting-edge fleet, the many services on board, a wide range of destinations to explore, and custom initiatives and collaborations that reflect the airline’s lively, dynamic philosophy.
“Angry Birds is perfectly in line with our bolder, cheekier side, and we are thrilled to have the characters aboard as we await the release of the latest Angry Birds film, The Angry Birds Movie 2.”
Neos’ new livery is also a handy reminder that The Angry Birds Movie 2 is imminent. Due to be released in theatres in Italy on September 12 and produced by Sony Pictures Animation in collaboration with Rovio Entertainment, this is one of the most anticipated film releases of 2019.
“We like all our partnerships to have a strong connection with our movies, so the idea of letting the Angry Birds fly made perfect sense,” said Domenico Ravaioli, promotions manager at Sony Pictures.
“The Alpitour Group is the leading company in its field, with an excellent understanding of communication. It is a great pleasure and privilege for Sony Pictures to be part of this amazing project alongside Alpitour.”
This new stage in the successful partnership between the Alpitour Group and Angry Birds was made possible thanks once again to the work of Maurizio Distefano Licensing, an Italian leader in the licensing industry, which helped bring together Rovio Entertainment and the Alpitour Group.
“We are thrilled to be in a partnership with such a reputable tour operator,” added Magdalena Biernat-Heikkinen, licensing director at Rovio. “We have been given this fantastic opportunity for the Angry Birds to fly to as many Alpitour’s holiday destinations as possible, to entertain fans and bring excitement to all.
“Italy is a fantastic market for the Angry Birds brand, and as we see, it is not only driven by fashion, but also by bringing families together and offering the great holiday experiences supplied by Alpitour. We are honored to be part of it.”
Maurizio Distefano, president, MDL, concluded: “This agreement not only ensures a treat for travelers but is a superb platform for Alpitour’s wonderful offering, for the excellent Neos fleet and, of course, for the Angry Birds themselves just before their major new movie hits Italian screens. We’re delighted to be involved in a partnership that will see the Angry Birds quite literally reach for the sky.”