Maurizio Distefano Licensing has hailed the success of its Angry Birds party at the recent Milano Licensing Day event.
MDL organised the special event alongside Rovio Entertainment – for which MDL manages licensing for the Angry Birds brand in Italy and Switzerland. As part of the programme of this special event, Rovio delivered a presentation about the Angry Birds Movie 2, due to launch in September 2019.
The event included an haute couture runway, created by Filippo Laterza, an up-and-coming fashion designer during which Angry Birds was the focus of a capsule of five dresses.
About the Angry Birds project, Laterza said: “I eagerly welcomed this important challenge. For me, interpreting mobile game and movie characters with an elegant and haute couture cut is a contribution to the increasingly youthful vision of high fashion.
"I see it as a new form of art – the evolution of pop art, perhaps – not least because of the power of the Angry Birds brand to communicate itself. It’s so strong and so creative that it fills me with inspiration.”
Magdalena Biernat-Heikkinen from Rovio Entertainment, said: “Together with our long-term agent Maurizio Distefano Licensing, we are thrilled to come back to Milan Licensing Day to promote Angry Birds Movie 2 and showcase an Angry Birds haute couture collection by Filippo Laterza.
"It’s wonderful to see our characters get included in the runway show using Angry Birds style guides in a fashion context – especially at this year’s Licensing Day. Italy is a fantastic licensing market, driven by apparel and fashion, and we are honoured to be part of it.”