Angry Birds wows crowds in Italy as Haute Couture runway event hailed a success

Maurizio Distefano Licensing has hailed the success of its Angry Birds party at the recent Milano Licensing Day event.

MDL organised the special event alongside Rovio Entertainment – for which MDL manages licensing for the Angry Birds brand in Italy and Switzerland. As part of the programme of this special event, Rovio delivered a presentation about the Angry Birds Movie 2, due to launch in September 2019.

The event included an haute couture runway, created by Filippo Laterza, an up-and-coming fashion designer during which Angry Birds was the focus of a capsule of five dresses. 

About the Angry Birds project, Laterza said: “I eagerly welcomed this important challenge. For me, interpreting mobile game and movie characters with an elegant and haute couture cut is a contribution to the increasingly youthful vision of high fashion. 

"I see it as a new form of art – the evolution of pop art, perhaps – not least because of the power of the Angry Birds brand to communicate itself. It’s so strong and so creative that it fills me with inspiration.”

Magdalena Biernat-Heikkinen from Rovio Entertainment, said: “Together with our long-term agent Maurizio Distefano Licensing, we are thrilled to come back to Milan Licensing Day to promote Angry Birds Movie 2 and showcase an Angry Birds haute couture collection by Filippo Laterza. 

"It’s wonderful to see our characters get included in the runway show using Angry Birds style guides in a fashion context – especially at this year’s Licensing Day. Italy is a fantastic licensing market, driven by apparel and fashion, and we are honoured to be part of it.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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