Animaccord inks major broadcast deal for Masha and the Bear with Italy’s kids’ channel Rai

Animaccord has inked a new broadcast deal with the Italian public media company, Rai, for the fifth season of Masha and the Bear, produced in a new 4k UHD format.

The first episodes of the new season will air daily on Rai Yoyo and Rai Play starting from May 3rd this year, and occupying sme of the best slots on the channels.

“We’re excited with the technical innovations that have been implemented by Animaccord to produce and bring its new Season in 4K, making a breakthrough in preschool serial animation field,” said Annalisa Liberi, head of acquisitions at Rai Ragazzi.

“We’re happy to plunge kids to this Masha and the Bear’s fantasy world that is always close to their daily life & feelings as well as to amaze them with the new scripts and the undiminished energy of the character in exceptional premium quality.”

Alongside the launch of the core show’s new season, on February 27, 2021, Rai will also release Animaccord’s new educational musical project named Nursery Rhymes, where the world-wide famous character Masha leads babies and toddlers through a wonderful world of nursery rhymes, helping them to tap into their hidden talents and develop them. 

This year Animaccord marks the tenth year since the first media deal signed for Masha and the Bear Season one for Rai to premier the cartoon in Italy – the first country outside the home market where Masha and the Bear became a huge success.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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