Personalised giftware company Star Editions has announced the opening of the first stand-alone online store for popular kids’ animation series Masha and the Bear, produced by award-winning entertainment company Animaccord. The store features an exclusive range of print-on-demand merchandise and products from existing licensees.

The available assortment now contains 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys.

The variety of e-store products under the Masha and the Bear branding will be increased later next year.

shop.mashabear.com is now live.