Animaccord launches Masha and the Bear e-shop

Personalised giftware company Star Editions has announced the opening of the first stand-alone online store for popular kids’ animation series Masha and the Bear, produced by award-winning entertainment company Animaccord. The store features an exclusive range of print-on-demand merchandise and products from existing licensees.

The available assortment now contains 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys.

The variety of e-store products under the Masha and the Bear branding will be increased later next year.

shop.mashabear.com is now live.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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