Animaccord partners with Havaianas to launch Masha and the Bear flip flops to global markets

Animaccord, the studio behind the global hit animated series, Masha and the Bear has partnered with Alpargatas, the parent company of the Brazilian fashion brand Havaianas to launch a new, officially licensed collection of flip flops.

The first licensed baby Havaianas hit the market in early Q1 this year, rolling out to the Asia Pacific region, with further distribution to Europe, Latin America, and other territories in the second quarter of the year. The collection will be available both online and in selected stores across the markets.

Maria Fernanda Albuquerque, Havaianas global communication director, said:Kids licenses are a great opportunity for Havaianas to be connected with a younger target. Now, with Masha and the Bear in our portolio, we expect to go even further in building our strenght amongst this target.”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well. This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, alike Havaianas.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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