Animaccord signs worldwide live show partner for Masha and the Bear

Animaccord, the international licensing company and studio behind the popular Masha and the Bear, has inked a worldwide deal with TEG Life Like Touring for the production of Masha and the Bear Live Shows.

The three-year licensing deal with TEG Life Like Touring will see Masha and the Bear live shows land in Western and Central Europe from 2020. From 2021, Life Like Touring will bring Masha and the Bear live performances to North America.

Masha and the Bear, the global 3D animated series, is currently celebrating its 10th anniversary this year. Over the past ten years, Masha and the Bear has become an international hit, currently broadcast in over 100 countries with a total number of 48 billion views on YouTube worldwide.

Moreover, the series has gained a tremendous success among kids and parents in various countries across Europe, Latin America, MENA and some parts of Asia. In December 2018, Masha and the Bear set a Guinness World Record as the most watched cartoon on YouTube (episode “Recipe for Desire”).

Anton Berezin, managing director, TEG Life Like Touring, said: “We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear Live Shows to new audiences around the world. We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show.

“Our true reward will be to see the joy in so many faces in the audiences. I thank Animaccord and look forward to a successful and exciting partnership.”

Vladimir Valiev, chief operation officer, Animaccord, added: “We are thrilled to announce TEG Life Like Touring as our global entertainment partner for the Masha and the Bear Live Show. Working closely with TEG Life Like Touring, who share our unique and high standard approach, will ensure that the Masha and the Bear Live Show is a special family experience full of warm memories and joy for kids and their parents all over the world.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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