Animaccord will be presenting both its popular animated series Masha and the Bear and its latest offering, Fairy-teens, at this year’s MIPCOM.
Fairy-teens, a new rapidly expanding 3D CGI fantasy and adventure series created by Dmitry Loveiko, co-producer of Masha and the Bear, follows the story of five little fairies who train to control their magical powers, cope with the dangers of the world around them, and interact with each other. Gradually, the little sorceresses learn that they are destined for an unusual and very responsible role, and the fate of the whole fairy world may depend on their actions. The show targets girls aged 6–8 and includes two Seasons of 26 X 11 min episodes.
Among the project’s strong brand identity and unique attributes are the multi-tiered horizontal story (fantasy plus sitcom), insightful and ‘edutainment’ storylines, multicultural context and musical involvement – one of the more important aspects of the series. The orchestral themes are designed specifically for each fairy and episode, while the music is available on major music platforms including Apple Music, Spotify, YouTube Music and Deezer.
The show is widely broadcast on TV and VOD platforms in CIS, as well as rapidly growing on two branded YouTube channels, cumulating in over 54M views. The new episodes are uploaded to the Fairy-teens YouTube site once a month while FairyteensPlay features Let’s play videos with Fairy-teens toys.
Moreover, the project is acting on tech-driven content including the Fay.net digital eco-system that emulates the Fairy-teens universe, allowing for interaction with the target audience, as well as a 3D Fairy Colouring app, 3D Fairy Colouring, both of which are available on AppStore and Google Play.