Animal Adventure inks new licensing partnership with Sophie la girafe

Animal Adventure and its affiliate Dan Dee International (jointly Animal Adventure), and licensing agency Anjar & Becker Associates have announced a new licensing agreement with DELISO S.A.S. for the premium infant brand Sophie la girafe.

Sophie la girafe is the best-selling teether in the world generating $100M+ in annual retail sales. Animal Adventure plans to market an extensive line of plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges and seasonal products in the U.S., beginning in summer 2022.

“We’re pleased to be partnering with Sophie la girafe, one of the world’s most trusted infant brands and a great fit with our Animal Adventure business,” says Mark Matheny, Head of Licensing, Animal Adventure. “Animal Adventure is known for creating wonderful baby products through a thoughtful, trend-driven approach, and we’re excited to build a Sophie la girafe line that looks beautiful and leverages the unique position which the brand holds for parents and infants,”

Andrew Hogan, Licensing Director, Animal Adventure, adds: “As a parent, having confidence in the products that I give my child is so important. Sophie la girafe was the first brand that my child was introduced to and has been trusted by parents around the world for generations.

“This partnership via Anjar & Becker Associates will bring elevated and innovative new products to parents and gift-givers, allowing infants to experience the Sophie brand in new and exciting ways.”

“We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal Adventure together for this expansive licensing deal,” says Patti Becker, CEO of Anjar & Becker Associates. Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure. They make beautiful plush, and we’re excited to have them join the family of Sophie licensees.”

For more information on Anjar & Becker Associates, visit: www.Anjar.com and www.BeckerAssociates.com.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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