Animation studio Cartoon Saloon makes move for licensing with Dentsu Entertainment

The animation studio, Cartoon Saloon is teaming with Dentsu Entertainment USA to explore licensing and mrchandising opportunities for its IP, including the animated feature Wolfwalkers.

Cartoon Saloon’s ancillary rights division will be heading to Licensing Expo in Las Vegas this week for the first time, where it will showcase its portfolio of IP, spanning not only Wolfwalkers, but The Secret of Klls, Song of the Sea, and The Breadwinner.

Set in 17th century Ireland at a time when wolves were evil creatures, Wolfwalkers tells the story of a young apprentice hunter who goes to Ireland with her father to wipe out the last pack. 

Cartoon Saloon and Dentsu will offer a sneak peek of Wolfwalkers at the Licensing Expo starting on June 4th. Opportunities across all categories of licensing will be explored with a key focus on toys, publishing, and live-experiential events. 

Dentsu Entertainment USA, a content production and rights management arm of the Japanese media conglomerate Dentsu, Inc., continues to focus on building unique entertainment-based business strategies for its clients and partners. In Japan, Dentsu recently announced Cardcaptor Sakura: The Enchanted Museum, and is exploring similar opportunities for Cartoon Saloon properties.

“We have come to know the people at Dentsu, both in Los Angeles and Tokyo very well over the last few years and now together with Dentsu, we can achieve an immediate presence in North American, European and Asian markets for our new ancillary rights division,” said Gerry Shirren, managing director of Cartoon Saloon.We are pleased to be finally launching this new relationship.”

“Cartoon Saloon has carved-out a special place in the international animation industry with their original concepts, powerful story-telling, and illustrative style,” commented Marc Harrington, EVP of global strategy and development, Dentsu Entertainment USA.

“Given the upcoming release of Wolfwalkers, this is the perfect time for the company to launch their new division and we are proud to partner with them to grow their brands and seek-out partners who will extend authentic engagement with their well-loved characters.”

Brian Tyrrell, Cartoon Saloon’s newly appointed general manager, licensing and merchandise, who has an extensive background representing European manufacturers in the toy, homewares and gift markets, will work closely with Dentsu.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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