The design brand, Annie Phillips is looking to step up its licensing activity across the Benelux region, having signed with the international agency, License Connection. The firm will represent the brand across a range of product categories.
The Annie Phillips art for living brand generates creative design ideas by taking inspiration from the Annie Phillips archive, one made up of over 300 original artworks.
The brand is known for its use of space and pattern, which according to the firm, are ‘dynamically interwoven through the unique rhythm of stripes’ developed by Annie Phillips, creating the recognisable look of the brand.
The desire is to create surface decoration that is both uplifting and playful and where the final result is a ‘little piece of art for everyday living’
“I am really excited to work with License Connection in the Benelux territory and am looking forward to growing and developing my brand in this region,” said Annie Phillips.
Daphne Kellerman, owner of License Connection, added: “The colourful artworks of Annie Phillips are a great inspiration for a number of licensing categories. It is a great pleasure to look at all the designs that Annie Phillips has created and gives us more and more ideas to work on the licensing program.
“We are looking forward to introducing the designs to our licensing and retail partners.”