APC Kids secures global licensing agents for Kid-E-Cats

APC Kids has appointed four licensing agents to represent its global children’s hit animated series Kid-E-Cats.

APC Kids has also secured a broadcast deal with MTVA in Hungary. This follows Kid-E-Cats having already launched in 142 territories on Nick Jr since the end of 2017.

European Licensing Company for CEE, Exim for Mexico and Chile, Enjoy in Iberia and Empire in Southeast Asia are all on board to enhance the Kid-E-Cats brand within their territory. Kid-E-Cats will be represented across all consumer product categories and brand promotion.

Lionel Marty, managing director at APC Kids, said: “We have seen an incredible appetite for Kid-E-Cats since day one, with more than 150 territories already on board to air the series with great ratings: the highest rating of Nick Jr in Sweden last December for kids aged three to five and second for kids aged three to eight.

“The move into licensing is a natural progrsion for the brand and we are immensely proud of the show and the commitment shown by leading licensees – we look forward to developing exciting licensing plans in partnership with these new agents for Mexico, Chile, Iberia, Southeast Asia and CEE and adding new ones as we are attending Bologna Licensing Trade Fair and MIPTV.”

Based on an original ratings-winning Russian series produced by CTC Media and Studio Metrafilms, this international version of the show is brought to life by APC Kids. Kid-E-Cats tells the story of three kittens: Cookie, Pudding and Candy who are ready to jump into action with endless enthusiasm.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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