APPAREL MONTH: Fox welcomes new Sons of Anarchy partners

20th Century Fox has unveiled expanded plans for its Sons of Anarchy brand at MAGIC Marketplace in Las Vegas.

In the US, the firm will introduce a new Sons of Anarchy juniors and women’s apparel line by Freeze, while Bioworld has developed an apparel collection to focus on men’s sportswear.

On the accessories front, Fox is partnering with Buckle Down for a range of items including seat-belt style belts and wallets, while Salesone is focusing on watches, jewellery and body jewellery.

Over in Canada, Philcoes is developing apparel, headwear and accessories; JCorp has sleepwear, loungewear and bags; while Calhoun is adding sleepwear to its mix.

"The Sons of Anarchy fan base has grown considerably over the past few seasons and we’re excited to deliver a collection of merchandise that not only suits the passionate following of the show, but also the biker lifestyle and community," said Jeffrey Godsick, president of FCP.

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