Firm to create adult nightwear and underwear ranges based around lifestyle brand.

APPAREL MONTH: Poetic Gem secures Plain Lazy

Adult licensed clothing specialist, Poetic Gem has added Plain Lazy to its stable.

The company will launch nightwear and underwear lines, capturing the ethos of the brand and staying true to its motto of ‘Work Less and Play More’.

"Plain Lazy is a fantastically funny property that enjoys huge popularity and on shelf appeal," said Poetic Gem’s Elliott Matthews. "We will be creating a range that fits in with the laid back style of the brand and can appeal to both fans and newcomers to Plain Lazy."

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