Arsenal Football Club teams with Bank Muamalat for co-branded debit cards

Arsenal Football Club has signed a three-year partnership with PT Bank Muamalat Indonesia Tbk to issue co-branded debit cards in Indonesia.

Bank Muamalat’s customers and Arsenal fans in Indonesia will be offered a range of club-related benefits, including official merchandise and match tickets to see Arsenal play at the Emirates Stadium.

Bank Muamalat will also develop innovative marketing initiatives and customer promotions, generate content with Arsenal first-team players and utilise the club’s database to engage further with fans in Indonesia.

As part of the agreement, Arsenal coaches will also be visiting Indonesia to run coaching clinics on behalf of Bank Muamalat.

“We are delighted to welcome Bank Muamalat to our family of commercial partners," said Vinai Venkatesham, chief commercial officer at Arsenal.

"Bank Muamalat is a well-established bank in Indonesia with a stable and ever increasing customer base. This is the second partnership we have concluded in Indonesia this season and underlines the level of support we have in the country.

"With more Indonesian fans following Arsenal on Facebook than in any other country, we have a significant opportunity to engage further with our supporters through this partnership with Bank Muamalat."

Endy Abdurrahman, CEO of Bank Muamalat, added: “Bank Muamalat strives to give the best experience to customers through collaboration with selected partners in order to achieve our vision.

"Arsenal, as one of the best football clubs in the world with brilliant performances in the Barclays Premier League, is the right partner for the Bank to increase business growth primarily in the youth segment by becoming the first Islamic bank in Indonesia to co-brand with an international football club.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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