Home / Entertainment / Arsenal teams with Mudita Sports to launch GO And Learn with Arsenal app

Arsenal teams with Mudita Sports to launch GO And Learn with Arsenal app

Arsenal FC has teamed up with Mudita Sports to launch its free-to-access officially licensed English language learning app, GO And Learn with Arsenal.

The launch has been engineered to provide supporters around the world with a platform through which they can provide homeschooling for kids currently handling school closures amid the coronavirus pandemic.

Arsenal supporters were given the chance to sign up for a one month free subscription to the GO And Learn with Arsenal app, currently available in French, Spanish, and Arabic. The app is the first to connect English language learning with official player content and exclusively features players from Arsenal’s men’s and women’s teams with interactive content and player-challenge games.

While Arsenal in the Community is providing free educational resources domestically, access to GO And Learn with Arsenal will ensure that the club’s global fanbase is also supported through this time.

“For over 35 years, Arsenal in the Community has been using the power of the Arsenal name to positively impact the lives of young people,” commented Alan Sefton MBE, head of Arsenal in the Community.

“More than 5,000 individuals a week regularly access our sport, social and education programmes, including our award-winning Arsenal Double Club Languages programme, which combines football and the learning of French, German and Spanish.

“It is brilliant that during this challenging time our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning English through GO And Learn with Arsenal.”

Grounded in educational theory, the app uses the ‘Accelerated Learning Cycle’ model developed by renowned educationalist Alistair Smith. Based on cognitive science, this has been successfully used by the English FA and other organisations over the past 20 years.

“Science shows us how to improve the chances of recall through structured practice, spaced rehearsals and short tests,” commented Alistair Smith, director of learning, Mudita Sports.

“The GO And Learn app is a winner because it starts from an understanding of the process of learning. It links learning, fun and football.”

GO And Learn with Arsenal is free to download on the App Store and will be available on Android soon, with additional languages added over the coming months.

Once fans have enjoyed their one-month free trial they will automatically enrol into the paid monthly subscription of £3.99 a month. The app will send notifications to alert users that they are approaching the end of the free period and they can unsubscribe at that point should they wish.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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