The Barcelona-based licensing firm, Art Ask Agency, has landed yet another partnership for the female icon Frida Kahlo having secured a new deal with Moleskine and the launch of three luxury notebooks.
The collection is designed to inspire fans to seize the creative moment and express themselves in words or drawings. Each colourful notebook in the collection reflects Frida Kahlo’s vibrant artistic approach and introspective nature. It has been billed as ‘a unique and sophisticated Moleskine interpretation, featuring iconic elements and quotes.’
With a fully comprehensive digital and physical marketing campaign, under the title of “Explore your own reality”, this range will create high visibility for the officially licensed products and for Frida Kahlo.
Selected physical stores will present the collection with full in-store installations at iconic retail sites in Milan, Rome, London Regent Street, Paris, LA, San Francisco, New York, Beijing and Shanghai. Fans are also invited to take part in the Frida challenge, to create a self-portrait that represent themselves portraying the true you, entries closing November 28th.
Additionally, there is a full spread editorial on Frida Kahlo in Moleskine’s magazine FOLD, distributed worldwide and online. https://www.foldmagazine.com/frida-kahlo-self-expression-liberation
“This launch is truly one of my dearest dreams come true. Moleskine is the height of quality and heritage when it comes to notebooks and I am the number one stationery freak,” said Maria Strid, owner of Art Ask Agency.
Simona Sbarbaro, Moleskine brand and communication director, added: “Frida Kahlo was truly a legendary woman and her legacy reverberates to this day, as her work and life continue to inspire and touch the lives of so many.
“Moleskine is immensely pleased to join forces with the Frida Kahlo Corporation in a celebration of this truly remarkable artist and woman with a Limited Edition Collection dedicated to her.”