Art Ask Agency has partnered with the Italian intimates retailer, Yamamay to launch the first stage of its Pets Rock collection of nightwear and loungewear in over 500 stores in Italy and worldwide, as well as online.
June witnessed the launch of the summer range with maxi t-shirts and short PJs. The winter range, to be launched in September, will included warmer nightwear for the whole family. The collection carries the signature comical and light-hearted feel that the Pets Rock brand is known for across the globe.
“These characters, that combine two apparently different universes, the animal world and the one of celebrities and VIPs, create an ironic effect that plays on a subtle humour, typically British, that we are sure that our Italian and foreign customers will appreciate,” said Gianluigi Cimmino, CEO of Pianoforte Holding – Yamamay.
“When we were offered this collaboration, we thought it would be perfect for our audience, and it seems that now it will be even more: after such harsh times, we definitely need to add to our days a bit of lightness, positivity and humour.”
Kate Polybank, managing director of Takkoda, Pets Rock, added: “We are excited to be working with Yamamay on this fun collection. Who wouldn’t want these items to snuggle down in at home? Thanks to the expertise of Yamamay the products will surely be a great success.”
Established in 2001, Yamamay is an Italian brand that has become a world leader in the underwear and beachwear markets, developing a network of over 700 stores worldwide. Its product range includes underwear, lingerie, corsetry, swimwear, nightwear, clothing, and accessories, all of which offer customers an internationally renowned level of glamour and elegance.