ARTiSTORY appoints Georgina Heatley as new licensing and editorial assistant

The cultural IP licensing unit, ARTiSTORY has appointed Georgina Heatley as its new licensing and editorial assistant, joining co-founders Yizan He and Natasha Dyson on the mission to ‘transform artefacts to merchandise.’

As part of the business’ endeavour, ARTiSTORY sets out to reach global audiences with well designed merchandise that is inspired by art and culture, offering an immersive retailing experience and telling stories via digital content and pop-up exhibitions.

The team is focused on helping cultural organisations ‘go beyond the walls of their buildings and expand their reach to a much wider audience,’ while generating sustainable revenue that can be used to support their operations.

“We’re thrilled to have Georgina on board,” said Natasha Dyson on behalf of the team. “Georgina shares ARTiSTORY’s passion for storytelling, art, history and cultural heritage with experience gained in both the licensing and heritage sectors, having worked with a wealth of licensees at Historic Royal Palaces. 

“Georgina’s role will see her working closely with the creative team researching artefacts across a range of the world’s top cultural organisations to develop design themes and assets.”

Georgina Heatley, licensing and editorial assistant, added: “I am honoured and excited to be joining ARTiSTORY as the licensing and editorial assistant. With my background as an Archaeologist and Sociocultural Historian, and previous role in heritage licensing with Historic Royal Palaces, ARTiSTORY’s mission and values resonate closely with my own.

“Learning and sharing history, art and culture through stories is a skill and tradition shared globally. I am looking forward to bringing this into merchandise, experiences and creative themes and trends with a some of the world’s top art and culture organisations from museums and galleries to science centres and libraries.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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