ARTiSTORY appoints Liz Bowers as head of business development for the UK

ARTiSTORY has appointed a new head of business development for the UK in the shape of Liz Bowers, the former head of publishing and brand licensing for Imperial War Museums and senior commercial manager at Royal Museums Greenwhich.

With a wealth of experience in building commercial growth for the cultural heritage sector, Bowers has also supported brand extension as a licensing consultant for the Ashmolean Museum and the V&A.

She joins a growing team of licensing experts at ARTiSTORT and will focus on securing licensing partners across a range of categories for the group’s growing client list, which includes some of the world’s most prestigious museums and cultural institutions.

ARTiSTORY brings art and cultural IP licensing to the retailers and consumer brands around the world. The team creates original illustrations and assets, all inspired by art and culture for use on product and packaging, as well as  developing unique shopping experiences with storytelling at its core.

“I’m thrilled to have joined ARTiSTORY at such an exciting time,” said Bowers, head of business development. “I was immediately excited by ARTiSTORY’s business model which is a game-changer for the cultural sector. Our global museums have such a wealth of assets and ARTiSTORY will help to bring these incredible collections and stories to life for new audiences.”

Natasha Dyson, co-founder and licensing director, added: “I’m very happy to welcome Liz to the team. From the outset I was very impressed with Liz’s experience in the museum sector and the results she’s achieved. Not only does Liz have a commercial background but she also brings a wealth of knowledge on how heritage organisations operate, which will benefit the business in many ways.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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