ARTiSTORY expands global reach with new US office and development in Southeast Asia and Oceania

ARTiSTORY is expanding its global reach with the opening of its US office where it will serve its portfolio of IP clients in the North American market. At the same time, the business’ Singapore office has officially welcomes a new force to lead development of the Southeast Asia and Oceania markets.

Co-founded by Yizan He and Natasha Dyson, ARTiSTORY is a specialist in cultural IP licensing with capabilities in transforming “Artifacts to Merchandise” and creative contents. The outfit reaches a global audience with merchandise and promotional licensing inspired by art and culture.

The addition of the US and Singapore operation grows ARTiSTORY’s global presence, now covering markets across Asia and Pacific, Europe, the Middle East and Africa as well as America. Co-Founder Yizan He is also serving as a General Partner of Sinofaith IP Investment Company (SIPIC), an entity that embarks on a unique “IP+Investment” business mode by injecting premium IP rights and working capital to empower startups in the art and culture sector.

Supported by SIPIC, ARTiSTORY has made clear its determination to ‘build a genuinely global powerhouse of art, cultural and science related IP and a full ecosystem of IP licensing business.’

Anna Stein has now joined the firm as country manager and business development director for North America and will work closely with Yizan He and Natasha Dyson. Stein has a background in art history and brings a wealth of experience and enthusiasm to the role after having worked in global licensing for over 15 years.

Previously, she has worked for major studios such as Nickelodeon and Twentieth Century Fox, as well as working on the manufacturing and the agency side of licensing.

“I am really impressed by the licensing model that ARTiSTORY has created and excited to work with new partners with this innovative company,” said Stein.

With Alicia Chen joining our Singapore office as country manager and business development director, she will work closely with Yizan He, UK and US office to develop Southeast Asia and Oceania markets. Having over 12 years of solid business development experience in B2B and B2C environment with C-level decision makers and national consulates across Asia markets; enhanced with Master of Science qualification in Marketing, Alicia has been focusing on lifestyle, and FMCG related sectors.

“I am delighted to be joining the team and looking forward to working together with the international team closely,” said Alicia Chen.

Yizan He, co-founder and CEO of ARTiSTORY, concluded: “We are thrilled to see both Anna and Alicia bring a vast array of resources to the international team. Together with these talents, we are ambitious to become a strong voice in the cultural enterprising scene across the globe.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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