ARTiSTORY launches its 2023 creatives to a global audience

ARTiSTORY has revealed its 2023 Spring Summer global arts and cultural trends and themes to licensees, retailers and DTC brands across the world.

The online global event on 6 April 2022 presented new collections inspired by trend research and the wealth of artists and artefacts in the archives of ARTiSTORY’s museum partners: The National Gallery, London; The Brooklyn Museum, New York; The Museum of Fine Arts, Boston; The National Palace Museum, Taipei; Dunhuang Inspiration, China and the Thyssen-Bornemisza National Museum, Spain.

In addition, ARTiSTORY announced its collaboration with the Benaki Museum, Greece for a multi-year, global licensing programme, and a new partnership with the presitigious Parsons School of Design at The New School. The New York based university, which provides world-class education in design and art history, will work with ARTiSTORY’s Global Artists Programme to reinterpret museum pieces for a commercial context.

As for serving the global market, ARTiSTORY announced strategic partnership with Sevens Marketing Consulting. The two entities will work together to help Chinese DTC companies build their brand and increase sales in the global markets.

ARTiSTORY’s North America office also shared news of two new deals with Ruggable, a high-end DTC rug company and Jade City Foods, a specialty food manufacturer, who will be both working with ARTiSTORY’s museum partners for co-branded products.

Four new trend-led themes were launched: ‘Marvellous Menagerie’, ‘She Created’, ‘Glitz and Glam’, and a refreshed collection for ARTiSTORY’s popular ‘Botanical Affairs’ theme.

The new collections of prints and patterns are inspired by some of the world’s greatest artists, including Peter Paul Rubens, George Barbier, Clara Wolcott Driscoll, Maria Sybilla Merian and William Morris, with their iconically beautiful designs of florals and animals. Beatrix Potter and her famous bunnies celebrate the upcoming Year of the Rabbit and Easter. John James Audubon and George Stubbs bring together our natural environment, along with stories and legends of the Silk Road.

Female focused ‘She Created’ celebrates the work of Guan Daosheng, the oldest known artist in the collections, dating from the 13th century.

‘Glitz and Glam’ features splendid headdresses made by Chinese court artists and the flappers and feathers of the 1920s, bringing these beautiful crowns and jewels roaring back to life and ready to embrace the dazzling 2020s.

The collections are now available to licence across multiple product categories and territories, supported with storytelling content for merchandising, marketing and immersive experiences.

Yizan He, Founder and CEO of ARTiSTORY, says: “The annually refreshed themes are developed in line with the global fashion trends, and inspired by the collecitons from our museum partners. Via licensing, retailers and consumer brands can work closely with ARTiSTORY to develop attrative new product lines that are appealing to shoppers.  The ‘artifacts to merchandise’ capabilty is a key competitive strength of ARTiSTORY.”

Natasha Dyson, co-founder & licensing director, ARTiSTORY, also commented: “This was our second creative launch and we were very happy to welcome so many new attendees, in additional to those who re-joined us.  As well as presenting stunning designs our themes highlighted some important issues, such as sustainability and protecting the planet and its wildlife. We hope to encourage brands and retailers to create eco-friendly and sustainable products that also match the ethos of our museum partners”.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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