From left: Michael Yang, Managing Partner, SIPIC; Evelio Acevedo Carrero, Managing Director of the Thyssen-Bornemisza National Museum; Natasha Dyson, Co-founder and Licensing Director, ARTiSTORY

ARTiSTORY secures global licensing rights for the Thyssen-Bornemisza National Museum, Spain

Art and cultural specialist ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum, Madrid, to build its global licensing programme. The addition of the Thyssen-Bornemisza National Museum to ARTiSTORY’s portfolio shows the company’s commitment to working with the leading cultural organisations around the world.

The Thyssen-Bornemisza National Museum joins cultural partners for ARTiSTORY including the Museum of Fine Arts, Boston; the National Gallery, London; Brooklyn Museum; the National Palace Museum, Taipei, and Dunhuang Culture & Tourism Group, China.

One of Madrid’s “Golden Triangle of Art” museums and located in the main boulevard of the city, the museum holds over 1,600 iconic paintings, including artworks by Italian, Dutch, German and English artists ranging from the 13th to 20th centuries. Collected over two generations of the Thyssen-Bornemisza family, in 1993 the collection became a public museum for all to enjoy and admire, now known at ‘Everyone’s Museum’.

Vincent van Gogh, Edgar Degas, Berthe Morisot, Édouard Manet, John Singer Sargent and Paul Cézanne are just a handful of the great artists seen in the museum. Key art movements including the Renaissance, Expressionism, Impressionism and Cubism are represented, alongside medieval art from the likes of Jan Van Eyck and Albrecht Dürer.

The Thyssen-Bornemisza National Museum is no stranger to licensing and has created a wealth of licensed collections over the years, with Swatch and Winsor & Newton, among others. Designs inspired by the museum’s artworks will be featured in ARTiSTORY’s Global Theme launches for 2023 – details of the Spring/Summer 2023 launch to follow soon.

“I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio,” says Natasha Dyson, co-founder and licensing director of ARTiSTORY. “The Thyssen-Bornemisza National Museum adds dozens of new modern artists for our creative teams to be inspired by, expanding our range of early 20th-century art, among many more iconic masterpieces. We look forward to working together, bringing these works to a range of product categories.”

“For the Museo Nacional Thyssen-Bornemisza, this partnership with ARTiSTORY above all represents the chance to make its great masterpieces of painting internationally known beyond its own walls and galleries and thus reach the largest number of people, and also to establish contacts with potential collaborators in the design field,” adds Ana Cela, head of the Museo Thyssen’s Book and Giftshop.

A style guide for Collections containing Thyssen-Bornemisza National Museum creatives will be available in the coming months. For more information contact natasha@artistorybrands.net.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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