ARTiSTORY signs The National Palace Museum as first global client in Asia

ARTiSTORY, a specialist in cultural IP licensing, has signed the National Palace Museum as its first global client in Asia, covering North America and Europe.

Under the partnership, ARTiSTORY will act as master licensee to create annual art and cultural themes together with original design assets, including illustrations, patterns, and prints inspired by the National Palace Museum’s artifacts for use by licensees and retailers in North America and Europe.

Key categories for developments include apparel, accessories, home decor, stationery, and more.

The National Palace Museum in Taiwan, owns, preserves and displays in rotating exhibitions, nearly 700,000 artifacts. The collections –  spanning some 8,000 years – feature ceramics, paintings, fashion and more, from imperial collections of different dynasties.

Through working with ARTiSTORY, National Palace Museum will increase their licensed product offering while reaching out to a global audience. 

“It’s an honour to announce the National Palace Museum as our first client in Asia,” said Yizan He, founder of ARTiSTORY who was also the founder of Alfilo Brands.

“We’re already developing our design trends and themes for 2022 and 2023 and have selected several artifacts from the National Palace Museum collections for inclusion in those trends, the first to launch next year will accompany with a big celebration. 

“We look forward to bringing the stories and history of thousands of years of Chinese cultural heritage to a global audience within truly ‘East meets West’ inspired ranges.”

The National Palace Museum states that licensing is a way to support the continued preservation, conservation, study and collection of 8,000 years of Chinese cultural history. Therefore, the National Palace Museum is happy to be working with ARTiSTORY to continue growing the licensing programme and reach out to a global audience.  

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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